Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers, Ph.D., in 1993, is widely credited with having launched the CRM revolution. BusinessWeek called their book the “bible of the new marketing,” Tom Peters named it his choice for “book of the year,” and Inc. Magazine’s editor-in-chief called it “one of the two or three most important business books ever written.”
Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 “most authoritative experts on customer experience.” The Times of London named him one of the “Top 50 Business Brains,” while Accenture called him one of the “Top 100 Business Intellectuals,” and the UK’s Chartered Institute for Marketing said Don is one of the 50 “most influential thinkers in marketing and business today.” In 2013 the Data and Marketing Association (US) inducted both Don and Martha into its Hall of Fame.
Altogether, Don has authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copies in 18 languages.
Sessions: Interactive Panel Discussion NYC 2: Web 3.0, overcoming the war for talent